Posts Tagged ‘creating content for website’


Everywhere we look online we see websites. Full of colors, different varieties of products & information; which can be comparable to 52 Card Pick Up. Too many choices & all of them are waiting for you to click on them. But how do you make the most out of your website and make it work for your personal self or business?

Looking at your website each and every day can be an issue from the start. You know what it looks like and you can be overlooking simple things that you may not be aware of.  Reaching out to friends, family & co-workers can be a benefit to your marketing efforts online. Having an outside view can help with catching spelling errors, lack of information, confusing layout & much more. Don’t be offended by their critical feedback as some can’t handle it very well.  Yes we all know that you worked hard on setting the website up and it is your pride & joy however you can only be looking at the benefits of yourself without the consumer in mind.

The consumer is your main target, you want to provide them with the utmost information, content & have what they are looking for. Here are some questions you will want to ask yourself when reviewing your website.

Why buy from me? Do you have content that offers the reason why they should buy from you? Consumers are interested in learning about you & your business offerings.  It’s human nature. The more the consumer knows of you & about you; the more likely they are going to purchase from you!

Creative colors; are you matching what your wearing? Maybe your business is all about “Going Green” or “Nature Preserves”; would you have Yellow & Red colors dressed up on your website? The consumer will get scared as they are expecting Green, Neutral & Warm Colors not a Fast Food Restaurant. Being relevant with colors to your business will help the consumer be more inclined to view further into your website and not close out the window to move on to another website.

What deals do you have? Depending on your business structure you may provide discounts, special offers and such but where are they? As this is a common mistake for many companies marketing online is not having any offerings posted on their website. Consumers are coming to you for a deal, why isn’t there any around?

Providing your phone number as the largest text item on your header, footer and throughout each and every page can also be a benefit to your consumer for a quick reach of contact to you and your business.  Consumers are different when it comes to online shopping or researching product & having that contact number at their fingertips will be more inclined to reach out to you.

Having quick response time is very helpful for many online consumers. Answering their request via phone or email will show the consumer your credibility and your business is at full attention to their wants and needs. Ensure your contact forms and email are being forwarded to your cell phone as you then can monitor the incoming leads or contact us forms.  Consumers get excited by your quick action. Remember it’s your business and they are the consumer.

Be educational! As mentioned earlier that consumers want to learn and know more about you. By educating them of your process & how you do it they are more inclined to take on your services. Body shops are a great example; consumers will drop their vehicle off to get repaired then return to their vehicle and it looks like brand new! What happens during that process and how did they make it that way? Having photos of before, during & after are a great piece of education for the consumer on what actually goes on behind those doors at the paint booth. Giving them the information on what particular paints are used, tools, processes etc can create a great educational tool for the consumers.

Can they find you? By creating rich content & proper keywords for your website will help with search results within the search engines and help your Search Engine Optimization.  By having the proper keywords that are relevant to your business & products will help you be more recognized to Search Engines.  If you are a flower shop within a specific town you want to use terms that are relevant to your product and location.  You would not want to have the keyword “Tire Repair” for your “Glass Repair” shop.  The content would then be irrelevant and wouldn’t make sense to the consumer and of course the Search Engines.  Having an “About Us” page you want to ensure that all the content is about you or your business along with Service Specials you want to ensure also that the content matches to that specific page.

With these tools in mind, take a step back to review the results and take all and any feedback as a compliment to help you achieve your goals and that is Your Business and the Consumer.

All views & opinions are solely based upon the author only. Jennifer Schrader

(231) 360-0730 jennifergene@hotmail.com

 

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