Archive for the ‘Custom Banners’ Category


Are you viewing your website as the customers see’s it? 8 out of 10 times the answer is NO. Online shoppers are a breed of their own and if you don’t show them what you are made of (website) then you lose out on a valuable customer.

Our minds are so warped in sales we fail & forget to see what type of online presence we are giving to the consumer. Regardless if you sell cars, shoes, cosmetics and so forth. We are the seller not the consumer. Don’t forget that you are giving the impression of your business to the online consumer which still relates to the good ole’ saying “First impressions are the best impressions”. Why fail your consumers now?

During my time training dealers for website best practices & their website management tool, I asked them when the last time it was since they last viewed their website. The top 3 answers were “I am too ashamed to look at it”, “I don’t have time” & “That is the Internet Managers Job”. I lightly tread on the subject to have all the management including  sales to take a few moments a day to review their website as errors can be noticed that are overlooked. Your team can offer the feel of presence & most important of all critical feedback. Don’t prevent them from being involved.

Before trainings I would ask all the attendees to take a moment to step back out of their sales shoes & visualize themselves as a customer, A TRUE CONSUMER and clear their minds of sales. Our minds are so polluted with sales & are soaked up with Buy Buy Buy & Look at me I can sell a car but you need to take a step back. Having this clear mind approach while stepping into a website review can be beneficial not to yourself but most important “YOUR CONSUMER”.

Typing in your website address is one step, seeing your online image is another and the most impressionable one. Relevant images related to your home page is similar to a new customer walking into your showroom floor & seeing polished tiled floors, shiny cars, clean desks, spiffed up sales team and such. Giving that same impression to your online consumer needs to be the same.

Your website home page is more geared towards new cars & welcoming the consumer to your website. Keep those website images (banners) relevant to that specific profit center! For example if you sell cars and there is a banner with bananas for sale, a little over the top & exaggerated, however you get the point. Used or Pre-Owned needs to stay relevant to the pre-owned department only not posting new car ads to that specific page. Consumers are geared to relevant information & images for what they are looking for.  Confusing them will cause you to lose them!  This goes to the same for Finance; keep it finance geared along with Specials, Service & Parts. Don’t push them away for sales, sales, sales! They have a motive in mind; don’t force them to shut your website down & move to your competitor.

Keeping your profit centers separate for advertising will be beneficial to your consumer when they are viewing your website & looking for what they are searching for.

Below are valuable tips to help increase your impression to be the best impression for your online consumer.

Home Page: New car banners. Amazing finance offerings for the new car purchase. Why they should buy from you including the incentives they receive. (Customer Satisfaction, Free oil chances with new purchase etc)

Pre-Owned Page: Banners of aged inventory, anything that is over 60 days old on the lot, highlighting those specific vehicles can help turn that inventory over for the pre-owned interested consumer.  Certified finance offerings and / or finance offerings for pre-owned.

Service / Parts & Accessories: Banners with Certified technicians, rewards received for customer satisfaction, discounts on service, parts or accessories.

Finance: Banners that shows offers given by the OEM or for pre-owned, you can even include local credit union finance rates that are being offered.  Easy process for credit applications (applying online) and special finance offerings.

Specials: Banners specifically highlight aged inventory for both new & used inventory to help push them out and off your lot. Service, parts and/or accessories discount pricing, finance rates.

Why Buy or About Us: This page should have banners relevant to why they should buy from you. Why buy banners, incentives of being a new customer, Rewards, images of facility with customers.

Take a step back to view your website as a consumer can make a large difference that you may not realize at this time. Get your team involved with providing feedback as each profit center is online!

All views & opinions are solely based upon the author only. Jennifer Schrader

Advertisements

Have you taken the time to monitor who actually is on top of your content for your website? What I mean is the actual images/ banners that are placed on your website for weekly & monthly advertising / marketing.

Many website vendors nationwide provide the ability now for the dealer / client to control the uploading of the images as to what it was in the past.  Having this ability gives you the option to be creative and helps keep your consumer informed on a daily basis.

I would say, I am confident in saying this figure, 80% of dealers will not upload images weekly let alone monthly. You have the ability; why not take advantage of it? Most of the responses are “I am not creative, I don’t know where to start, I have a hard enough time trying to turn the computer on & such”. Don’t worry; you are focused on selling, closing deals and running a productive team within your dealership.

Here are a few tips to help you take advantage of being creative with your website.

Hiring External or Internal: There are many graphic designers around now since we have went digital. It may be more costly having an internal graphic artist however there are freelance graphic artist / designers that charge just for the job. Having fresh & enticing banners / advertisements can help your online audience be more engaged and informed of your promotions & offerings. Why keep the gate up?

Software: There are cheap & free programs out there that can help you if you want to challenge yourself and be creative the way you want to.  There is a program I have used which is very, very inexpensive and it is called SnagIt. You can go to www.snagit.com and it will even offer you a Free Trial! Very easy to use and fun! Or you can go all out and grab up Adobe Photoshop which I have moved over too and it is a bit more complicated but there are many guides & tutorials online that can help you with creating an effective banner or advertisement for your website.

Be on top of it! That is the tricky part. Keeping consistent with adding different promotions / advertisements weekly or monthly on your website is very effective.  Your Branding / Franchise offers specials each month don’t they? Why not keep your online consumers informed? Be different from the other guy down the street. If you are looking the same each and every day, month in and month out; your competition has their advantage of you already!

Engage with your team: Getting your team involved at meetings and asking for ideas or suggestions is a big help. They will feel they are being involved with marketing for your dealership which will then boost their confidence & they will know what is going on all around.  I see it too many times when the team has no clue of the promotion or advertisement that is being currently ran. Keep them informed & involved. You would be surprised as one of your team members may have those creative skills with graphic design!

Be Creative! It is not hard when you refuse to be creative.  Just think of the items that capture your attention or TV commercials that pop out at you. The human mind is more attracted to, I will say this, Cheesy or Corky advertisements.  They grab our attention more than the corporate look and feel.  Reaching out to those clients in a fun, entertaining, happy way will create more engagement and involvement with your online audience. Just try it, you will be surprised on their reaction.

Images? Where? Google Images provides a large variety of images however to have them be royalty free you can get high quality images for very little money (which you can use repeatedly) at www.dreamstime.com I have been using this company for over 2 years & get many of my images as they are a lot let expensive to buy credits there than any other I have come across. 

I hope this information helps with taking advantage of the flexibility you have on your website advertising.  If your website vendor doesn’t provide the ability to change images or banners, you may want to have a little chat with them since you are the ones selling to your audience.

All views & opinions are solely based by the author Jennifer Schrader

jennifergene@hotmail.com (231) 360-0730