Archive for April, 2012


As we dabble in the wonderful world of social media we find ourselves conversing more with our co-workers, boss or internal departments more than our own family at times. We tend to get so mixed up with our social life digitally we forget the consequences that can follow while being social after hours. What can you do to prevent a Social Media Meltdown?

Friending your Co-Workers is a great way to know more about them & their families. We learn so much about a Co-Worker during the day it is turning into a pure habit to friend them on Facebook, Twitter etc. Why not? You know a lot about them from talking & working with them during the day, it can’t hurt to friend them… Can it? This also falls upon the boss when either you or they decide to request a friend request.

Has this gone too far? Do we find ourselves more involved with our Co-Workers & Boss’s Social Life then our own?

I am guilty of taking just about every moment of my life and posting about it on Facebook & other social networks. I enjoy my life, my daily activities along with having no shame of sharing my fun, crazy & wild moments with my social friends, family & clients. There is an advantage of me being a freelancer. Many social buddies, family & friends know I live to have fun & go all out when doing so but at the same time keeping my work professional to ensure that quality comes with fun.

I don’t miss working in an office with management hanging over my shoulder & watching everything I do Imagehowever with individuals that do need to be careful with posting crappy, moody or downright ridiculous comments, status updates & remarks on Social Media sites as they can come back and bite you in the behind!

Yes there are a handful of social media buddies that seem to be very angry most of the time & it reflects in their postings. You scratch your head & think “Wow, life can’t be that bad can it?” but when it is consistent you may have to remove them which can cause a Social Media Meltdown within an office or work environment. Trust me 99% of the time you will be approached by your Co-Worker or Boss & them asking you why? (DEER IN THE HEADLIGHTS LOOK)…..! All you have to say is that you are getting away from social media or just having your close friends & family on social media. Work is separate from play!

Taking pre-cautions before hitting the accept button may be the best thing to do! Below are 5 tips to prevent from a Social Media Meltdown when friending your fellow Co-Workers or Boss!

SEPARATE PROFILE: creating a secondary profile for social media can be a great benefit for your professional career life. Limiting your co-workers & boss to see what you do after hours. Yes there are times when you like to kick back and have a few pints each night or kick it up a notch during the weekend but what does your boss think about that or your co-worker? Keeping a separate profile specifically dedicated to your day life during working hours can alleviate them from seeing your personal life as much as possible.

DENY REQUEST: yes this can be hard to swallow to deny request from your co-worker and /or boss Imagehowever explaining to them you are not comfortable with accepting their request as your life outside work is personal or you only use social media for your family & close friends.  If you explain with sincerity they will understand. Another option you can take advantage with Facebook & it’s latest & greatest feature is unsubscribe from them within your news feed. This can be helpful when you are dealing with a Co-Worker that is consistently posting every 15 minutes about how life sucks & such.

LIMIT POSTING: when you have accepted the friend request from your Co-Worker or Boss, limit your postings during the day. If they see you posting every ½ hour they will wonder if you are actually working at all. Limit the posting to 3 times during the day; 1 post before work, 1 during lunch & 1 after work. Doing so will prevent them thinking about your work ethics along with your dedication to your work, not just socializing during working hours digitally.

ImageAVOID CONFLICTS: by all means avoid any and all conflicts! If you see your Co-Worker posting negative post about fellow Co-Workers or your boss…. AVOID IT! If you comment or even get involved with the comment thread regardless it can come back and bite you! If your Boss or fellow Co-Worker approaches you about it, simply reply “I haven’t had the time to see it”… This response can prevent you from getting questioned even more about conflict that is happening between them.

BE CONSIDERATE WHEN POSTING: being involved with your Co-Workers social life let alone your boss, be considerate when posting to their status updates. Everyone has a bad day however many nowadays run right to social media to vent out. Being sympathetic to their frustrations can be a benefit to you as you are trying to help them through their negative mood and alleviate them from posting further negative remarks, bad mood status updates etc.  When management sees you trying to help your Co-Workers work through an issue you can be a rock star in their eyes and being positive over a negative post.  Being helpful & considerate can be helpful. Don’t post “GET OVER IT” etc this can stir a pot of SOCIAL MEDIA MELTDOWN!

Taking these 5 tips can help with preventing a Social Media Meltdown within a working environment & prevent you from getting involved with personal issues a Co-Worker or Boss may be having. You hear enough of it during the day by being with them.

What is your opinion about friending your fellow Co-Worker or Boss? Have you had great success or has it cost you your job?

All views & opinions are solely based upon the author only Jennifer Schrader


Seeing this on a daily bases when I was in active sales 9 out of 10 times there is a middle man blocking your way to the decision maker. What do you do when this happens? Many & this is how you can take advantage of reaching out to make an impact for the middle man may be blocking your efforts to provide quality tools for the owner’s quality business.

The Middle Man can be a variety of positions within a dealership. The Internet Manager, BDC Manager, E Commerce Manager etc. The one that really gets me is the Finance Manager. 9 out of those 10 times they all claim they are the decision maker…….! If you think that you are going get them to sign the contract you better think again. Those words “I am the decision makers” gets you geeked up and ready to provide a killer product demonstration. But when it comes down to it, they are not the decision maker. Go to the main decision maker, Owner, Dealer Principal or CTO.

I am not throwing now hate on the Internet Managers, BDC or E Commerce, but what I have found is 99% of them are not the decision maker. Now what does that mean to you? Take advantage of these helpful tips to get to the decision maker and keep them in the loop with your products as they can be valuable for what the owner wants to have for their business, not the position of the Middle Man.

Introduction: You get a lead, you respond and of course you speak & communicate directly with the Internet manager. Ask them point blank “Who is the decision maker?” if their response is “I am” don’t buy it. Be blunt and request that the Dealer Principal, GM or CTO be involved with the product demonstration. If they push back on that, request for their managers name.  It doesn’t hurt to ask and call for the order.

Conference, Conference, Conference Call! Always set up a conference call after the follow up of the product demonstration with all parties that were involved. This prevents from mixed information, mixed communication and again gives the opportunity for you to CALL FOR THE ORDER. Having management & all decision makers can help make a larger impact for your success at closing a deal.

Follow Up…. Did I say Follow Up!  Yes we have all been there, ignored emails, massive amounts of voicemails. No worries. All departments within a dealership are very busy and don’t let that kill your confidence of earning their business.  If you provide that you are active in following up and requesting for the order to return your call or even an email can get a response from them. Respect their decision making time.

EDUCATE with Follow Up! This falls into the Follow Up listed above. If you were able to compile the contacts for the decision maker(s) you can provide valuable and educational information to them. This helps give the impression you are consistent on keeping up with the market trends, analytics, new data and whatever you can your hands on!

Don’t Give Up! If it comes down to being ignored or pushed off to voice jail (voicemail) then do a bit of research. Check out their website, you can find out a lot of information from the staff page or about us page and take the risk of contacting the owner. What do you have to lose? Nothing!

Taking advantage of the opportunity to reach out to the decision maker is half the battle but getting over the middle man is another.  Ask for the order and you will receive it. Like I said it don’t hurt to ask!

All opinions are solely based upon the author only. Jennifer Schrader