Demo Glam and Glitter… What to look out for on a product demo!

Posted: November 7, 2011 in Automotive, Automotive Social Media, creating content, Customer Service, Dealership Website Designs
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Demo Glam & Glitter… What to look out for on a product demo!

You gather the team, you organize the efforts to create a meeting with the new vendor(s) of choice, you are exhausted and now the time has come for the vendor-client meeting.

What do you need to look for and how do you think they are going to perform after the initial signing on the dotted line?

Either the vendor is going to come in with amazing screens, laptops, high quality business cards (I have seen metal ones!) high end suits & goodies or you may have a casual wearing, paper business cards, small laptop vendor come in. Regardless of what they wear or what they come in as, what comes out of their mouth during the demonstration of the product is the most important part to pay attention too.

Key Terms to pay attention too:

WE PROMISE: Hearing this is like a broken record similar to a child promising to remember to do their chores on a daily basis, but you find yourself constantly reminding them daily to remember.  

WE GAURANTEE: This is very scary! How can you guarantee traffic, customers, increase and such? It’s impossible to throw that term out unless the vendor has full control of the actual online consumer. Demographics & general location play a major role in this.  Are they at the front door of each and every consumer “MAKING THEM” come to you? I highly doubt it. If your vendor is guaranteeing results it is a term loosely used and a headed direction for failure. (A way to get you to sign faster)

SPECIAL ACCOUNT: I have heard this several times.  “You will be one of our Special Accounts & will have lots of attention”… What about their other clients? Do they get the Special Accounts treatment & do you think the non special accounts would be a bit disturbed if they heard that they weren’t? The proof is in the pudding when you make those calls to clients that are not listed on their testimonials page. This brings me to my next point.  

CALL OUR TESTIMONIALS: Sure thing, this is nice giving the opportunity to do your homework but what about the non testimonials. If they claim they have several hundred accounts, ask for the list and you can have the opportunity to pick and choose who to call that are not on the Testimonials page of their website.  Remember you want to pay for a great product which then entails to great customer service.

WE WILL MAKE IT HAPPEN: If you hear this, have them include it in on the agreement. When this is mentioned in a demo, this is not going to help you one bit because once you sign and throw that request in either the developers or programmers are going to say “Can’t do it”… This will safe guard your request if it is in writing along with the other request you may have.

LOOK AT THIS GUY: They may pull out a few customers that are performing amazing with stellar numbers. Grabbing up clients that have demographics, location, products and such can help create a huge performance for those numbers month in and month out. What if you were the guy with a smaller demographic and location, don’t expect those numbers; this is just part of the Glam & Glitter of a product demo to show only the best of the best. What about the smaller guys?

IF YOU SIGN TODAY: Reminds me of the 4-squares & the Sharpie marker when I sold cars! Now what if I don’t sign today! Are you going to pull all these promises and guarantees away from me? You haven’t even done your homework yet, so why in the world would you sign today?

If it sounds too good to be true, then it’s not going to be. Just pay attention and be educated when meeting up with your next vendor.

I may not have covered all of the words to keep an eye & ear out during a product demo. Do you have any that you have heard but were never lived up to?

All views & opinions are solely based by the author Jennifer Schrader (231) 360-0730

  1. […] Proof is in the PuddingCustomer Experience Is More Important Than Advertising – ZendeskDemo Glam and Glitter… What to look out for on a product demo!stLight.options({publisher:'wp.472f54c1-e5ce-4eee-b4a4-d108550942fc'});var […]

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