What can be killing your business…. Buzzspeaking…! Say What Again?

Posted: August 26, 2011 in Automotive Social Media, creating content, Customer Service, Dealership on Facebook, Dealership Twitter
Tags: , , ,

Most of us have been there and still don’t remember what was said during the meeting.  As a vendor or even a salesman selling a car, speaking average terms can help boost your business.  Talking too intelligently can hurt you and turn a possible customer / client off in no time.  The only thing that Buzzspeak does for you is make you seem less intelligent than you truly are.

Buzzwords also are an excuse to talk around the bush for what we really mean to say which can be the words to close business & help our clients what they really want all along (tools to get things done).

When I listen to demos, presentations, products etc… I find myself looking for simple language. I don’t want to scratch my head wondering “What the heck was that word?” or “What does that mean?”… If I get lost, you better believe it your audience is getting lost.  Talking too much like your very educated using big words can be a burn in your business & or product.  TALK ENGLISH! I would say 1 out of 10 individuals in the conference room may get it, but what about the other 9….?

Take this for example.  If you were sitting around a large conference table with many of the big decision makers, end users and so forth and you asked “What do you need?”… The answer from them wouldn’t be, “A bunch of words that sound AWESOME!”…. The most commonly answer would be “What can you do to fix our problem.”

BUZZSPEAK WORDS TO AVOID!

PARADIGM SHIT… huh?
ENGAGE
OVERARCHING
OUT OF THE BOX
REVOLUTIONARY
GAME-CHANGING
SYNERGESTIC
BLEEDING EDGE
CHANGE MANAGEMENT
INTEGRATED
CORE COMPETENCIES
GURU
NINJA
AUTHENTIC / AUTHENTICITY
DRILL DOWN
MISSION CRTICAL
ONBOARDING

Here are a few tips to close your mouth & opening it in the pursuit of problem solving.

Simplicity: Don’t make your audience learn an entire new language. Being simple goes a long way. When you make your audience feel they are not smart enough, they don’t feel they are smart enough to do business with you. 

Time: The mother of all sins….! Amazing, super solutions don’t integrate or aggregate, they save time & money.  When you waste someone’s time is a big NO NO! Filling their ears with a bunch of crap vocabulary is not a significant way of saving time.

Usability: Offering your audience with easy-to-use solutions can prevent you from trying to teach an entire village of your solution.  By asking those to change their entire day-to-day routine won’t give you the results you expect.  Having an easy-to-use solution available to them (a 5th grader can do attitude) helps make sense to them will take you a long way for you and your offerings.

Brilliance: Taking the moment to understand how your solutions make your client audience shine is huge.  You are not the brilliant one selling the product, your product is brilliant. Your client is the one who brought you to the table.  Having a brilliant product to solve their problems, save time and money is the best selling point.  Always study your product, know the ins and outs, research & compare. Remember your product is what is making the brilliant solution!

All views & opinions presented in this article are solely of those of the author only. Jennifer Schrader

Jennifer Schrader – jennifergene@hotmail.com (231) 360-0730

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Comments
  1. Lander Marks says:

    Solid information and great advice to re-hear. One mouth, 2 Ears, works every time. Nice job, Jennifer.

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