You have your fan page…….. Now what?

Are you scratching your head yet on what to put on your fan page? Being in a car dealership your first instinct would be to start adding your inventory and posting specials you have for finance. Do you really think that your fans want to be bombarded with your inventory? Especially if they just purchased a car from you why do they need to see more?

Your dealership showed the best of customer service during the buying process now you need to show them you are having a fun time while on facebook.

Here are some ideas & tips to add to your fan page for your fans to be engaged.

Fun Facts: Us as humans enjoy seeing & learning about fun facts. For example “Did you know that a blue whales tongue weighs as much as an elephant”…? I didn’t know that until I start browsing fun facts the other day. I will never forget that either & yes I did tell a few people about it too from what I learned.

News: Checking out your local news stations online can provide a lot of upcoming events, intriguing news and local weather alerts.  You can also get great feedback on opinions of the consumer’s thoughts on certain news subjects. School closings are also very effective too!

Caption Photos: You can Google just about anything nowadays. Finding funny photos and offering the fan to add a creative caption to the photo can create engagement.

Local Charities: By offering the recognition of local charities can help increase visibility of your fan page. Showing them you care and spreading the word can help your fans see how involved you are.

Online Coupons: If you come across savings, coupons or offerings online; post them for the fans to see. Saving money is a big part of creating engagement and suggestion of your fan page.

Employment Opportunities: You would be surprised how this can get out with helping others, family members & friends of your fan. Posting positions on your fan page can show that you are looking at all resources to offer a position at your dealership.

School Sporting Events: Just about every school out there has a website and you can easily find any sporting events schedule to share or upcoming school event.

Just with these tidbits of ideas to post on your dealerships fan pages can help create engagement and get your dealership involved with spreading the word of news, facts, fun photos and much more. Once you keep them engaged they are considering your dealership for their next vehicle purchase.

*** All views & opinions presented in this article are solely of those of the author only. Jennifer Schrader

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