Archive for August, 2011

Most of us have been there and still don’t remember what was said during the meeting.  As a vendor or even a salesman selling a car, speaking average terms can help boost your business.  Talking too intelligently can hurt you and turn a possible customer / client off in no time.  The only thing that Buzzspeak does for you is make you seem less intelligent than you truly are.

Buzzwords also are an excuse to talk around the bush for what we really mean to say which can be the words to close business & help our clients what they really want all along (tools to get things done).

When I listen to demos, presentations, products etc… I find myself looking for simple language. I don’t want to scratch my head wondering “What the heck was that word?” or “What does that mean?”… If I get lost, you better believe it your audience is getting lost.  Talking too much like your very educated using big words can be a burn in your business & or product.  TALK ENGLISH! I would say 1 out of 10 individuals in the conference room may get it, but what about the other 9….?

Take this for example.  If you were sitting around a large conference table with many of the big decision makers, end users and so forth and you asked “What do you need?”… The answer from them wouldn’t be, “A bunch of words that sound AWESOME!”…. The most commonly answer would be “What can you do to fix our problem.”



Here are a few tips to close your mouth & opening it in the pursuit of problem solving.

Simplicity: Don’t make your audience learn an entire new language. Being simple goes a long way. When you make your audience feel they are not smart enough, they don’t feel they are smart enough to do business with you. 

Time: The mother of all sins….! Amazing, super solutions don’t integrate or aggregate, they save time & money.  When you waste someone’s time is a big NO NO! Filling their ears with a bunch of crap vocabulary is not a significant way of saving time.

Usability: Offering your audience with easy-to-use solutions can prevent you from trying to teach an entire village of your solution.  By asking those to change their entire day-to-day routine won’t give you the results you expect.  Having an easy-to-use solution available to them (a 5th grader can do attitude) helps make sense to them will take you a long way for you and your offerings.

Brilliance: Taking the moment to understand how your solutions make your client audience shine is huge.  You are not the brilliant one selling the product, your product is brilliant. Your client is the one who brought you to the table.  Having a brilliant product to solve their problems, save time and money is the best selling point.  Always study your product, know the ins and outs, research & compare. Remember your product is what is making the brilliant solution!

All views & opinions presented in this article are solely of those of the author only. Jennifer Schrader

Jennifer Schrader – (231) 360-0730


You have your fan page…….. Now what?

Are you scratching your head yet on what to put on your fan page? Being in a car dealership your first instinct would be to start adding your inventory and posting specials you have for finance. Do you really think that your fans want to be bombarded with your inventory? Especially if they just purchased a car from you why do they need to see more?

Your dealership showed the best of customer service during the buying process now you need to show them you are having a fun time while on facebook.

Here are some ideas & tips to add to your fan page for your fans to be engaged.

Fun Facts: Us as humans enjoy seeing & learning about fun facts. For example “Did you know that a blue whales tongue weighs as much as an elephant”…? I didn’t know that until I start browsing fun facts the other day. I will never forget that either & yes I did tell a few people about it too from what I learned.

News: Checking out your local news stations online can provide a lot of upcoming events, intriguing news and local weather alerts.  You can also get great feedback on opinions of the consumer’s thoughts on certain news subjects. School closings are also very effective too!

Caption Photos: You can Google just about anything nowadays. Finding funny photos and offering the fan to add a creative caption to the photo can create engagement.

Local Charities: By offering the recognition of local charities can help increase visibility of your fan page. Showing them you care and spreading the word can help your fans see how involved you are.

Online Coupons: If you come across savings, coupons or offerings online; post them for the fans to see. Saving money is a big part of creating engagement and suggestion of your fan page.

Employment Opportunities: You would be surprised how this can get out with helping others, family members & friends of your fan. Posting positions on your fan page can show that you are looking at all resources to offer a position at your dealership.

School Sporting Events: Just about every school out there has a website and you can easily find any sporting events schedule to share or upcoming school event.

Just with these tidbits of ideas to post on your dealerships fan pages can help create engagement and get your dealership involved with spreading the word of news, facts, fun photos and much more. Once you keep them engaged they are considering your dealership for their next vehicle purchase.

*** All views & opinions presented in this article are solely of those of the author only. Jennifer Schrader

Merging your Friends to your “New” Fan Page

As you may now know that your dealership needs a business fan page & not a friend profile page. You now may be wondering why your friends aren’t merging over to your fan page. They accepted your friend request pretty fast! Why not your “Fan Page” request?

First of all you never initially earned their business in the first place to be an actual Fan.

Friend Profiles & Fan Pages are 2 different types of attractions to the branding image of your dealership. You can go “Click Crazy” on selecting friends to build them up however trying to get them to actually “Like” your business page is a lot different.

Let’s say you taken action by creating an entire new Dealership Fan Page and go over to your wall on your Friend Profile to request them to like your page. 10-15% of them will jump right on it to “Like” your page however the remaining amount of friends don’t actually do it.  

What’s in it for them?

Here are some tips & tricks to help you merge your friends to be an actual Fan of your page.

  1. Requesting on your friend wall to “Like” your new dealership fan page. This is the first step you will want to take for the 10-15% to jump over to your page and “Like” it.
  2. Requesting to “Share” the link to their friends to “Like” your page
  3. Sending a notification to all of your friends about the new change & why. Providing a reason why can help better merge those friends to fans then having to beat around the bush.
  4. Start notifying all new sales from your dealership of the correct fan page for them to “Like” after their purchase.
  5. When sending out a message to all of your friends, offer them something from the dealership.
      Oil Changes for Free
      % off maintenance
      Key Chains (Small promotional items)
      $ off their next purchase or more for their trade in
      Discount on tires
      Gas Cards
      Gift Cards
      Remember “What’s in it for them”….!
      Send out letters to past customers about your new Fan page
      Include the Fan page name all direct mail, TV Ads, Newspaper ads & radio. Taking advantage of traditional media outlets can be beneficial to get the proper page name out there for your dealership

There is going to be some blood, sweat & tears trying to move that base of friends over to your fan page. Keep in mind if it was done properly the first time on creating a social media for your dealership you wouldn’t be in this position.

Building fans is another story however working with what you have right now can be a benefit to start building that fan base for your dealership.

*** All views & opinions presented in this article are solely of those of the author only. Jennifer Schrader

Jennifer Schrader (231) 360-0730

Taking your dealership social is one task however seeking an Internal Social Media Manager is another. With so many new things happening daily, weekly & monthly for your dealership is entirely more than a plateful of tasks for an individual. You may have considered your Internet Manager, In-The-Middle Salesman, Office Manager etc. Going social is a full time task to not be taken seriously & effectively.

Here are a few tips for you & your dealership to consider before hiring and looking for in an internal Social Media Manager

Common Sense: “Huh um what’s that?”
Having an individual with common sense can take your social media further than you think. There is no need to speak in hefty tech terms, just plain & simple common sense. They know enough to be dangerous technically but also have the ability to speak with you like a normal person. Remember they are going to be the one to talk about your product to your social consumer.

Community Connections: “Connect with us”
How involved are they within your community & what contacts might they have? This can be beneficial for them as they will be willing to reach out to them for their support and spreading the word of your dealerships promotions, events & contest. When you treat them good your social media manager will believe in your product which will then trickle down to promoting your product effectively & successfully.

Sold Cars Before: “We got a great deal for you”
Have they sold products to the public eye? This comes down to having that trait of common sense. Being in the eye of the public providing services and products to benefit the consumer’s needs can be a reassuring for your piece of mind when selling socially & communicating.

Loves to Interact: “Please engage with me!”
If they are not fun to interact with just think of how they may interact with your social consumer. Seeking an individual that is fun to interact with, gets involved with the conversation & enjoys seeking engagement can be a plus when posting to other walls, communities & fans.

Pays Attention to Detail: “You said what? My bad”
Paying attention to detail is what the social consumer is looking for. Being warped in the world of the internet searches, websites, guides, information and such. Having an individual that makes sure they are paying attention to detail can be considered an expert to the social consumer. Overlooking a complaint, request can backfire as the social consumer can spread negative reviews quickly via social networks.

Ideas & Suggestions: “Check this out”
Full of ideas and suggestions is a quality driven by social media managers. Listen to what they have to suggest. This can spark a creative bug within yourself in marketing efforts for your dealership. If they have ideas and they are excited about them, there is a confidence level that can make the ideas become a reality to your dealership.

Stick to your guns: “Hold it partner; I love yah but hold It”
Or I should say sense of humor but knows where to stand firm. Having a sense of humor can help with creating more engagement to the social consumer. Looking for fun things to create & stick a conversation is great by getting your brand in front of them however sticking to their guns on expert opinions, advice & information is another. Make sure your social media manager as all the information about your dealership and product. It’s no fun chasing a GM, GSM or sales manager around for a little bit of information.

No Drama: “You ain’t my baby’s daddy!
I had to throw that in. Drama can be a wrecking ball to your dealership. You don’t want a social media manager that is constantly steering up drama as this can be funneled down to your social media and branding of your dealership. If they are someone that is involved with helping resolve an issue & not stoking the fire, can be a great help with trying to resolve internal issues within the staff. If they spend more time gossiping then engaging socially, they are not a match for your dealership social efforts.

When you are on the prowl looking for that one person that sticks out, strikes a conversation with you and simply says hello with a big smile on their face, they may be just that right candidate you are looking for while searching for a Social Media Manager.

Social Media – “It’s not Rocket Science” its common sense!

*** All views & opinions presented in this article are solely of those of the author only. Jennifer Schrader

Jennifer Schrader (231) 360-0730