The CHEAP efforts of Social Media results in Social Media Disasters!

As dealerships nationwide are hustling to create a social network outlet for their stores, they are taking on anyone that says “I know social media” but do they really?

You may have found yourself taking on the internet department manager, top salespersons kid, office manager, college kid etc. They socially interact & engage with their friends but conducting it for a business is a whole entire ball game.

Taking on an individual that may know social media but don’t know where to start can create a Social Media Disaster for your dealership branding and community recognition.

I am seeing so many dealers creating Profile Pages and selecting friends left and right, which are going to cause your dealership profile page to be shut down. No ifs, ands or butts about it. How are you going to convert those over to fans? You may see a small percentage being moved over upon your request but did you really earn their business in the first place? 90% of the time, No!

With Gm’, Sales Managers & Owners taking the quick trip to cheap internal social media, you will find yourself getting cheap results in the long run which end up in a social media disaster.

Let’s say you got a fan page all ready, that is the first step. But if you are promoting a giveaway of an $800 Ipad 2 to a fan base of 250 where are you getting your bang for your buck? I see this on a daily basis.

Where are you at with your Social Media Strategy? Do you have one in place right now? Who do you have running your Social Media Strategy within your dealership?

Here are a few questions you need to consider when looking at your social media efforts within your dealership & to see if they are working for you.  

  1. Do you have a profile page or a fan page?
  2. Do you have a minimum of 1,500 fans?
  3. Is your dealership posting daily?
  4. Do you have a Twitter & You Tube set up along with a Facebook Fan Page?
  5. Are all of your post about cars, buy here today, financing etc?
  6. Do you have fans engaging on your posts?
  7. Is your social media manager providing you case studies?
  8. Are you being provided the results, impressions, engagement & leads from your social networks?

If you answered NO to many of the questions above… Your dealership may want to look elsewhere for your social media efforts & fast.

Outsourcing your Social Media Efforts will not just provide you the benefit but create a persona for your dealership efforts socially. Getting back in front of the customer or potential prospect will pay off in the long run that will prevent your dealership from experiencing a Social Media Disaster!

Contact us today as Ignite XDS can help you from our Social Media Experts! Contact Us

Don’t believe us? Find out from our clients below!

Todd Spitler
Brighton Ford (810) 227-117 

Trey Colbert
Perry Auto Group (252) 267-5606

Scott Cambell 
My Import Auto Center  (231) 799-7100  

Jennifer Schrader
National Sales Director
(231) 360-0730


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