What is the real difference and why it can cost your dealership in the long run!

With many dealerships nationwide there has been a large jump in developing profiles on many social networking sites.

There are still large amounts that are jumping the gun without the proper research beforehand. Taking the time to be properly educated will pay off in the long run.

Facebook has evolved to accommodate business pages & individual profiles which they have made it very clear the distinction between profiles & pages.

So what is the difference?

Pages are now only for business & profiles are for individuals, which both have different features. Facebook has created pages to allow organizations to have a presence on facebook, which are separate from user profiles.

Facebook profiles are meant to represent a single individual. Organizations of any type are not permitted to maintain an account under the name of their organization. Facebook has created pages to allow organizations to have a presence on facebook. These pages are distinct presences, separate from user profiles & optimized for an organization’s needs to communicate, distribute information/content, engage their fans & capture new audiences virally through their fan’s recommendations to their friends. Facebook pages are designed to be a media rich, valuable presence for any artist, business or brand.

If you have created a profile for your dealership business, your account may be disabled for violating the facebook terms of use.

Need help? No problem! Ignite XDS can help with creating an entire Social Media Strategy for your dealership regardless if you have existing social networks or just starting fresh into the social media world.

With that in mind, it will be properly done right the first time.

Ignite XDS brings the auto dealership to Facebook, allowing dealership to privately brand facebook pages for deeper engagement and targeted campaigns. Through applications and dealer-specific content, Ignite XDS provides social media and web marketing solutions to car dealerships looking for efficient, effective & measurable brand image and community engagement

Jennifer Schrader
National Sales Director
(231) 360-0730


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