Social Media Meltdowns…. Friending your Co-Worker let alone your Boss!

As we dabble in the wonderful world of social media we find ourselves conversing more with our co-workers, boss or internal departments more than our own family at times. We tend to get so mixed up with our social life digitally we forget the consequences that can follow while being social after hours. What can [...]

Any News is Good News! The advantages of taking negative press on!

As a Freelancing Blogger & Designer, I do get my fair share of negatives involved with some that I feel don’t understand however I don’t take it personal. I tread on it when it happens. The question “Why?” may come up by you & this is my answer! This can be taken full advantage of [...]

Facebook & Mood Posting. What an impact it creates for your fellow friends & followers!

In the office & coffee in hand you hop on to Facebook ready to let everyone know what you are doing right at that moment or most important of all the “Mood” you are in. Facebook has evolved to reaching out and connecting with long lost family, friends, co-workers and opportunities. What Facebook has done [...]

How much is too much? The facts of Information Overload on Social Media!

Just take a moment to kick back and think…… How much is too much? Do you really think that a consumer, an actual live consumer ready to purchase a car or just a loyal Fan wants to see the overloaded information you have posted and plastered all over social media? COME ON… Do you really [...]

Marketing Efforts…. Who should you involve?

Marketing Efforts… Who should you involve? At this point in time, who do you have involved in your marketing efforts? General Manager, Marketing coordinator, Dealer Principal…. Staff? Getting your staff involved into your marketing efforts can create a new view from the consumer’s standpoint and also provide very helpful & resourceful feedback. I have seen [...]

You have a Fan Page….. Now what?

You have your fan page…….. Now what? Are you scratching your head yet on what to put on your fan page? Being in a car dealership your first instinct would be to start adding your inventory and posting specials you have for finance. Do you really think that your fans want to be bombarded with [...]

Merging your Friends to your “New” Fan Page

Merging your Friends to your “New” Fan Page As you may now know that your dealership needs a business fan page & not a friend profile page. You now may be wondering why your friends aren’t merging over to your fan page. They accepted your friend request pretty fast! Why not your “Fan Page” request? First of [...]

What to look for when hiring an internal Social Media Manager!

Taking your dealership social is one task however seeking an Internal Social Media Manager is another. With so many new things happening daily, weekly & monthly for your dealership is entirely more than a plateful of tasks for an individual. You may have considered your Internet Manager, In-The-Middle Salesman, Office Manager etc. Going social is [...]

Who’s behind the wheel in driving your social media?

Who’s behind the wheel in driving your social media? The fun thing about driving I find is how much you can tell from the driver in front of you and sometimes coming toward you. Are they brake happy, swerve when on their cell phone, constantly looking down texting or staying way below the speed limit. [...]

Why the Gen Y is in the Driver’s Seat & why we need to Pay Attention!

Why the Gen Y is in the driver’s seat & why we need to pay attention! Are we still assuming the customer will come to you because of you? Or better yet said “They will come to you because of you?”   Place your seat in an upright position and think again! You may end [...]