Do relevant banners for your website make a difference? YES THEY DO!

Are you viewing your website as the customers see’s it? 8 out of 10 times the answer is NO. Online shoppers are a breed of their own and if you don’t show them what you are made of (website) then you lose out on a valuable customer. Our minds are so warped in sales we [...]

How to get more results from your website by following these simple steps!

Everywhere we look online we see websites. Full of colors, different varieties of products & information; which can be comparable to 52 Card Pick Up. Too many choices & all of them are waiting for you to click on them. But how do you make the most out of your website and make it work [...]

Demo Glam and Glitter… What to look out for on a product demo!

Demo Glam & Glitter… What to look out for on a product demo! You gather the team, you organize the efforts to create a meeting with the new vendor(s) of choice, you are exhausted and now the time has come for the vendor-client meeting. What do you need to look for and how do you [...]

Be on top of your content (Images)… You are the one in control!

Have you taken the time to monitor who actually is on top of your content for your website? What I mean is the actual images/ banners that are placed on your website for weekly & monthly advertising / marketing. Many website vendors nationwide provide the ability now for the dealer / client to control the [...]

Marketing Efforts…. Who should you involve?

Marketing Efforts… Who should you involve? At this point in time, who do you have involved in your marketing efforts? General Manager, Marketing coordinator, Dealer Principal…. Staff? Getting your staff involved into your marketing efforts can create a new view from the consumer’s standpoint and also provide very helpful & resourceful feedback. I have seen [...]

Merging your Friends to your “New” Fan Page

Merging your Friends to your “New” Fan Page As you may now know that your dealership needs a business fan page & not a friend profile page. You now may be wondering why your friends aren’t merging over to your fan page. They accepted your friend request pretty fast! Why not your “Fan Page” request? First of [...]

Retaining Sales Customers as Service Customers!

On average, dealerships convert 20% of sales customers into service customers. Why are they allowing 4 out of 5 customers walk out and do business with the competition? Why? Because their processes are flawed! They have plenty of information (data) about customers that they could use to re-market those customers, but it is unmanageable and [...]

Case Study: The Use of Cross-Promotion and Community Events

Brighton Ford leads by example in promoting local businesses and creating community events On June 3, 2011, Brighton Ford held their 7th Annual Brighton Business-to-Business Expo. The Expo brings together hundreds of local businesses and promotes commerce in the Brighton area and is completely free of charge to both vendors and patrons. A pancake breakfast [...]

WTF…..? (Where’s The Fans?)

Don’t Worry! It’s not what you think it means. “Where’s The Fans” Your dealership now realizes they need to create a Fan Page, Maybe you got the warning from Facebook giving you the heads up or worst of all, got shut down. Now you need to get cracking! You are sending out request to all [...]

Fan VS Friend… An inside look at the value each holds for your Dealership!

Fan VS Friend… An inside look at the value each holds for your Dealership Facebook Page. Is there really a difference? You better believe it! They are far different in comparisons for your Dealership and Strategy for your online dealership marketing. Here are a few things to take into consideration when understanding the difference between [...]