In the office & coffee in hand you hop on to Facebook ready to let everyone know what you are doing right at that moment or most important of all the “Mood” you are in. Facebook has evolved to reaching out and connecting with long lost family, friends, co-workers and opportunities. What Facebook has done [...]
Archive for the ‘Dealership Twitter’ Category
Facebook & Mood Posting. What an impact it creates for your fellow friends & followers!
Posted: October 28, 2011 in Automotive, Dealership on Facebook, Dealership Twitter, Social Media, Social media specialist, Social Media StrategyTags: facebook status mood, mood on facebook, negative mood impact on facebook
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How much is too much? The facts of Information Overload on Social Media!
Posted: September 23, 2011 in Automotive, Automotive Social Media, creating content, Customer Service, Dealership on Facebook, Dealership Twitter, Social Media, Social media specialist, Social Media StrategyTags: information overload on social media, social media dealer
Just take a moment to kick back and think…… How much is too much? Do you really think that a consumer, an actual live consumer ready to purchase a car or just a loyal Fan wants to see the overloaded information you have posted and plastered all over social media? COME ON… Do you really [...]
Marketing Efforts…. Who should you involve?
Posted: September 2, 2011 in Automotive, creating content, Customer Service, Dealership on Facebook, Dealership Twitter, Dealership Website Designs, Social Media, Social media specialist, Social Media StrategyTags: getting staff involved, marketing, marketing efforts
Marketing Efforts… Who should you involve? At this point in time, who do you have involved in your marketing efforts? General Manager, Marketing coordinator, Dealer Principal…. Staff? Getting your staff involved into your marketing efforts can create a new view from the consumer’s standpoint and also provide very helpful & resourceful feedback. I have seen [...]
What can be killing your business…. Buzzspeaking…! Say What Again?
Posted: August 26, 2011 in Customer Service, creating content, Automotive Social Media, Dealership on Facebook, Dealership TwitterTags: demo, simplicity in demos, solutions for auto dealers, talk english
Most of us have been there and still don’t remember what was said during the meeting. As a vendor or even a salesman selling a car, speaking average terms can help boost your business. Talking too intelligently can hurt you and turn a possible customer / client off in no time. The only thing that [...]
You have a Fan Page….. Now what?
Posted: August 18, 2011 in Automotive, Automotive Social Media, creating content, Dealership on Facebook, Dealership Twitter, Social Media, Social media specialist, Social Media StrategyTags: auto fan page, content to post on fan page, dealer fan page, fan page ideas
You have your fan page…….. Now what? Are you scratching your head yet on what to put on your fan page? Being in a car dealership your first instinct would be to start adding your inventory and posting specials you have for finance. Do you really think that your fans want to be bombarded with [...]
Merging your Friends to your “New” Fan Page
Posted: August 9, 2011 in Automotive, Automotive Social Media, Dealership on Facebook, Dealership Twitter, Dealership Website Designs, Social Media, Social media specialist, Social Media StrategyTags: merging friends to fans, social media strategy
Merging your Friends to your “New” Fan Page As you may now know that your dealership needs a business fan page & not a friend profile page. You now may be wondering why your friends aren’t merging over to your fan page. They accepted your friend request pretty fast! Why not your “Fan Page” request? First of [...]
What to look for when hiring an internal Social Media Manager!
Posted: August 2, 2011 in Automotive, Automotive Social Media, Customer Service, Dealership on Facebook, Dealership Twitter, Social Media, Social media specialist, Social Media StrategyTags: hiring social media internal, hiring social media manager, social dealer hiring
Taking your dealership social is one task however seeking an Internal Social Media Manager is another. With so many new things happening daily, weekly & monthly for your dealership is entirely more than a plateful of tasks for an individual. You may have considered your Internet Manager, In-The-Middle Salesman, Office Manager etc. Going social is [...]
Who’s behind the wheel in driving your social media?
Posted: July 29, 2011 in Automotive, Automotive Social Media, creating content, Dealership on Facebook, Dealership Twitter, Social Media, Social media specialist, Social Media StrategyWho’s behind the wheel in driving your social media? The fun thing about driving I find is how much you can tell from the driver in front of you and sometimes coming toward you. Are they brake happy, swerve when on their cell phone, constantly looking down texting or staying way below the speed limit. [...]
Why the Gen Y is in the Driver’s Seat & why we need to Pay Attention!
Posted: July 14, 2011 in Automotive, Automotive Social Media, Customer Service, Dealership on Facebook, Dealership Twitter, Social Media, Social media specialist, Social Media StrategyTags: dealership social media, Facebook Fan Page, facebook marketing, gen y shopper
Why the Gen Y is in the driver’s seat & why we need to pay attention! Are we still assuming the customer will come to you because of you? Or better yet said “They will come to you because of you?” Place your seat in an upright position and think again! You may end [...]
The Evolution of the Facebook Fan
Posted: July 13, 2011 in Automotive, Automotive Social Media, creating content, Dealership on Facebook, Dealership Twitter, Social Media, Social media specialist, Social Media StrategyTags: evolution of facebook fan, facebook fan, facebook pages
The Evolution of the Facebook Fan By Paige Plant, Social Media Director, Ignite XDS A coworker of mine, Jennifer Schrader, recently shared this infographic with me regarding the reasons behind why people follow brands. It led me to think about the overall brand of my different clients and ask myself if these are the reasons [...]
