Are you viewing your website as the customers see’s it? 8 out of 10 times the answer is NO. Online shoppers are a breed of their own and if you don’t show them what you are made of (website) then you lose out on a valuable customer. Our minds are so warped in sales we [...]
Archive for the ‘creating content’ Category
The “Middle Man” and how to overcome the obstacle…..
Posted: April 2, 2012 in Automotive, creating content, Customer ServiceTags: getting ride of middle man in sales, middle man, sales and decision maker
Seeing this on a daily bases when I was in active sales 9 out of 10 times there is a middle man blocking your way to the decision maker. What do you do when this happens? Many & this is how you can take advantage of reaching out to make an impact for the middle [...]
RIP Direct Mail….. The Does and Don’ts!
Posted: January 27, 2012 in Automotive, creating contentTags: auto dealer direct mail, direct mail strategy, solutions for direct mail
When was the last time you had taken advantage of Direct Mail or did you kick it to the curb like a one night stand? Direct Mail is NOT DEAD it’s just not taken in the proper advantage for the best results. I always observe my mail within my mailbox and the only direct mails [...]
Working internal compared to external? Advantages for both employee and employer!
Posted: November 2, 2011 in Automotive, creating content, Customer ServiceTags: employer benefits for employee working from home, home office working, working external
Being part of working from my satellite office for close to 5 years, I cannot imagine it any different if I went internal. I have been asked several times on how I do it, what I do along with much criticism to that effect. For example “You must have a lot of time” and such, [...]
Hiring Smart for Long Term Results…. Tips for hiring right!
Posted: October 21, 2011 in Automotive, creating content, Customer Service, UncategorizedTags: hire smart, hiring right for vendor services, revamping team members, service vendor
With positive results from being on both sides of the fence when it comes to Vendor / Client relationships I am most confident I found the right answer for hiring right. How many times, as a client, have you called your vendor for an unresolved issue, strategy, etc; and you receive a rep that has [...]
