On average, dealerships convert 20% of sales customers into service customers. Why are they allowing 4 out of 5 customers walk out and do business with the competition? Why? Because their processes are flawed! They have plenty of information (data) about customers that they could use to re-market those customers, but it is unmanageable and [...]
Archive for June, 2011
Retaining Sales Customers as Service Customers!
Posted: June 30, 2011 in Automotive Social Media, creating content, Customer Service, Dealership on Facebook, Dealership Twitter, Dealership Website Designs, Social Media, Social media specialist, Social Media StrategyTags: dealership online marketing, dealership strategy, direct mail, online marketing strategy, remarketing
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Case Study: The Use of Cross-Promotion and Community Events
Posted: June 29, 2011 in Automotive, Automotive Social Media, creating content, Custom Graphic Designs, Customer Service, Dealership on Facebook, Dealership Twitter, Dealership Website Designs, Social Media, Social media specialist, Social Media StrategyTags: dealership on facebook, social media dealer, social media networking, Social Strategy
Brighton Ford leads by example in promoting local businesses and creating community events On June 3, 2011, Brighton Ford held their 7th Annual Brighton Business-to-Business Expo. The Expo brings together hundreds of local businesses and promotes commerce in the Brighton area and is completely free of charge to both vendors and patrons. A pancake breakfast [...]
WTF…..? (Where’s The Fans?)
Posted: June 28, 2011 in Automotive, Automotive Social Media, creating content, Customer Service, Dealership on Facebook, Dealership Twitter, Dealership Website Designs, Social Media, Social media specialist, Social Media StrategyTags: dealer fan pages, facebook mistakes, social media
Don’t Worry! It’s not what you think it means. “Where’s The Fans” Your dealership now realizes they need to create a Fan Page, Maybe you got the warning from Facebook giving you the heads up or worst of all, got shut down. Now you need to get cracking! You are sending out request to all [...]
It’s great to be us at Ignite XDS!
Posted: June 24, 2011 in Automotive, Automotive Social Media, creating content, Customer Service, Dealership on Facebook, Dealership Twitter, Social Media, Social media specialist, Social Media StrategyTags: dealership social, fan pages for dealers, social media dealer
To see our hard work and efforts truly pay off by seeing this comment on a Friday morning makes it well worth it! This is better than coffee! Check out their page & see for yourself on the Social Media Strategies implemented into My Import Auto Center by visiting them on their Facebook Page! Are [...]
Fan VS Friend… An inside look at the value each holds for your Dealership!
Posted: June 21, 2011 in Automotive, Automotive Social Media, creating content, Customer Service, Dealership on Facebook, Dealership Twitter, Dealership Website Designs, Social Media, Social media specialist, Social Media StrategyTags: dealership social, facebook fan vs friends, online dealer networking, social dealer, social media for dealership, social media strategy
Fan VS Friend… An inside look at the value each holds for your Dealership Facebook Page. Is there really a difference? You better believe it! They are far different in comparisons for your Dealership and Strategy for your online dealership marketing. Here are a few things to take into consideration when understanding the difference between [...]
The CHEAP Efforts of Social Media Results in Social Media Disasters!
Posted: June 21, 2011 in Automotive, Automotive Social Media, creating content, Customer Service, Dealership on Facebook, Dealership Twitter, Dealership Website Designs, Social Media, Social media specialist, Social Media StrategyTags: auto social networking, dealership on facebook, dealersihp social media, social media disasters
The CHEAP efforts of Social Media results in Social Media Disasters! As dealerships nationwide are hustling to create a social network outlet for their stores, they are taking on anyone that says “I know social media” but do they really? You may have found yourself taking on the internet department manager, top salespersons kid, office [...]
Like Us on Facebook!
Posted: June 17, 2011 in Automotive, Automotive Social Media, creating content, Customer Service, Dealership on Facebook, Dealership Twitter, Social Media, Social media specialist, Social Media StrategyLike Us on Facebook! CLICK HERE You can view all of our Features Products Strategies Case Studies & Much More!
The “Good”.. The “Bad”.. The “Ugly”… of Creating Profile Pages for your Dealership! (STOP IT)
Posted: June 15, 2011 in Automotive, Customer Service, Dealership Website Designs, Social Media, creating content, Automotive Social Media, Dealership on Facebook, Social media specialist, Social Media Strategy, Dealership TwitterTags: dealership on facebook, dealership social media, facebook pages, social dealer
The “Good”….The “Bad”…. The “Ugly”… of Creating Profile Pages for your Dealership! (STOP IT) Put your dukes up and you better believe it that each and every day more dealers are creating a Facebook Profile Page to represent their dealership brand…. I scratched my head wondering why in the world is this still happening! I think [...]
Tweet! Tweet! 4 Keys in Entering the Dealer’s World of Twitter!
Posted: June 14, 2011 in Automotive, Automotive Social Media, creating content, Dealership on Facebook, Dealership Twitter, Social Media, Social media specialist, Social Media StrategyTags: auto twitter, dealership twitter, social media specialist, social media strategy, twitter
The morning routine has always been around. It used to begin with sitting down at your desk with your cup of coffee and checking the latest faxes and memos. Maybe you had time to sneak a look at the newspaper for work-related ‘research’ (also known as last night’s box scores). Fast-forward a few years and [...]
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